Several things are important and need to work together to boost the company's sales and make it profit and not waste money on marketing actions that won't give a return. Advertising has been changing over the years, especially…

Due to advances in technology, companies have been trying to adapt to the new needs of the market day after day, this is justified because consumers tend to seek those establishments that offer innovative and useful products. The observation of these characteristics takes place through the …

If you work with web development or are responsible for generating content and managing websites and pages on the internet, Google Search Console is certainly a tool that can support your activities. The use of this feature, made available entirely free of charge by Google, …

Currently, when advertisements perform searches regarding how to monetize content, they ended up finding the various options that are already available in the market. Today, it is already possible to modernize content through sponsored links, banners, videos and many other formats that can …

Google Analytics is a completely free service and was created and made available by Google as the company stands out in the digital marketing function, so much emphasis is given to the fact that it gives great visibility to its entrepreneurial customers who seek to promote …

Google My Business is a great tool for anyone who creates digital content and sees it as an easy tool for entrepreneurship. As everyone knows, the best way to attract a person to your business is by looking for a good positioning on Google. This …

RPM and CPM are two acronyms that add up to countless others used in much of social media and those who don't understand their meaning can get too confused. If you work with a publisher, you should know how essential it is to always analyze …

Brand Safety is renowned and its main objective is to impose measures that protect and bring safety to a brand that are related to virtual media and actions, mainly helping those who work with advertising or in the dissemination of content such as products for entrepreneurship, for example, …

Did you know that it is possible to make your company even more known by creating ads about it? Yes, this is possible and you can use the Google Ads tool to create your ads and make your business win…

Did you know that there is a tool that is specially designed to help you get information about the topics that are currently being researched the most? Yes, this tool is Google Trends, which can be of use to you, who seek to draw the attention of …