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What is programmatic media? How to use and what is its importance

Several things are important and need to work together to boost the company's sales and make it profit and not waste money on marketing actions that won't give a return. Advertising has been changing over the years, especially…

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What is Mobile First? How to use and its importance

Due to advances in technology, companies have been trying to adapt to the new needs of the market day after day, this is justified because consumers tend to seek those establishments that offer innovative and useful products. The observation of these characteristics takes place through the …

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What is Google Search Console? What is its Importance?

If you work with web development or are responsible for generating content and managing websites and pages on the internet, Google Search Console is certainly a tool that can support your activities. The use of this feature, made available entirely free of charge by Google, …

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What is the difference between Programmatic Media and Google AdSense?

Currently, when advertisements perform searches regarding how to monetize content, they ended up finding the various options that are already available in the market. Today, it is already possible to modernize content through sponsored links, banners, videos and many other formats that can …

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What is Google Analytics? How important is it? find it out

Google Analytics is a completely free service and was created and made available by Google as the company stands out in the digital marketing function, so much emphasis is given to the fact that it gives great visibility to its entrepreneurial customers who seek to promote …

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How to have a website on Google My Business? See how to use

Google My Business is a great tool for anyone who creates digital content and sees it as an easy tool for entrepreneurship. As everyone knows, the best way to attract a person to your business is by looking for a good positioning on Google. This …

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What‌ ‌is‌ ‌RPM‌ ‌and‌ ‌CPM?‌ ‌What‌ ‌is‌ ‌the‌ ‌difference‌ ‌between‌ ‌them?‌

RPM and CPM are two acronyms that add up to countless others used in much of social media and those who don't understand their meaning can get too confused. If you work with a publisher, you should know how essential it is to always analyze …

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What is Brand Safety? What is its Importance?

Brand Safety is renowned and its main objective is to impose measures that protect and bring safety to a brand that are related to virtual media and actions, mainly helping those who work with advertising or in the dissemination of content such as products for entrepreneurship, for example, …

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What is Google Ads? What is it for?

Did you know that it is possible to make your company even more known by creating ads about it? Yes, this is possible and you can use the Google Ads tool to create your ads and make your business win…

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What is Google Trends? How important is it!? find it out

Did you know that there is a tool that is specially designed to help you get information about the topics that are currently being researched the most? Yes, this tool is Google Trends, which can be of use to you, who seek to draw the attention of …

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